STORY
A rebranding initiative was undertaken to strengthen the brand strategy, focusing on the digital transformation of the restaurant industry and enhancing customer experiences. A new logo and brand guidelines were developed, adopting a design that is both approachable and sophisticated.
The corporate website was redesigned to clearly communicate the benefits of the service, ensuring that restaurant owners can easily understand its features and real-world applications. A brand video was produced to illustrate how restaurants can leverage DINNI’s platform to streamline operations and improve customer satisfaction. Advertising promotions were executed through targeted digital marketing strategies, effectively reaching different audience segments.
APPROACH
DINNI operates with the vision of “creating restaurants where people want to return and want to work.” It provides an integrated platform for restaurants, offering POS systems, mobile ordering, customer management, mobile payments, cashless transactions, and attendance management.
Its brand story focuses on addressing key challenges in the restaurant industry, such as operational efficiency and employee retention, by leveraging digital technology to deliver smart solutions. Notably, DINNI introduced the tipping feature “Oshi-Yell,” enhancing engagement between staff and customers and creating a new dining experience.
By integrating with LINE, the platform strengthened the use of customer data and survey distribution, driving repeat visits and improving brand loyalty.
