We supported the market expansion of California-based specialty coffee brand Verve Coffee Roasters in Japan. The brand’s philosophy was adapted to align with Japanese coffee culture, ensuring a seamless integration into the local market.
This included localizing store designs and developing a tailored promotional strategy to enhance brand recognition and engagement among Japanese coffee enthusiasts.
VERVE COFFEE ROASTERS strengthened its brand recognition in the Japanese market by offering “traceability from farm to cup and a high-quality coffee experience.” Its brand story highlights the culture of third-wave coffee, bringing new value to Japan’s café scene.
By leveraging social media and events, the brand fostered a community of coffee enthusiasts, deepening engagement and establishing a strong presence in the local specialty coffee market.