STORY
To establish brand value as a pioneer in autonomous driving technology, we refreshed the logo and developed comprehensive brand guidelines. We strengthened B2B market promotion strategies, deploying branding that visually communicates technological advancement and safety. In the corporate website renewal, we structured information for engineers and investors, emphasizing the brand’s expertise. Additionally, we produced a brand video showcasing the future of autonomous driving and its societal contributions.
APPROACH
TIER IV has built its brand around the themes of technological innovation and real-world implementation to promote Japan’s autonomous driving technology on a global scale. Through its corporate website, the company shares updates on research and development, as well as case studies, expanding recognition both within and beyond the industry. In advertising promotions, **TIER IV** has strengthened its presence at international conferences and events, fostering partnerships and driving business growth. Anchored by its brand story, the company has established its position as a technology that integrates seamlessly into society.
