Terra Drone Corporation

STORY

To enhance its brand value as a leading drone technology company in the global market, a rebranding initiative was undertaken. This included a refreshed logo and the development of brand guidelines, emphasizing technological innovation and reliability.

The corporate website was revamped with a focus on B2B users, highlighting case studies and adoption benefits while strengthening specialized content. A brand video was produced to showcase diverse applications, such as infrastructure inspection, surveying, and logistics support, reinforcing the practicality of drone technology.

In advertising promotions, the company expanded its presence in international markets by increasing participation in global exhibitions and conferences. Additionally, in the field of Unmanned Traffic Management (UTM), it positioned itself as a key provider of airspace management solutions, promoting collaborations with municipalities and businesses.

APPROACH

TERRA DRONE leverages drone technology to support social infrastructure maintenance and optimize logistics efficiency. Its brand story centers on “the power of drones to sustain the future of society,” highlighting technological innovations that contribute to reducing environmental impact and addressing labor shortages.

To strengthen its expansion into North American and European markets, the company established partnerships with global enterprises and developed localized marketing strategies tailored to regional needs. Additionally, TERRA DRONE advanced the development of Unmanned Traffic Management (UTM) systems, ensuring safe and efficient drone operations, further solidifying its position as a technological leader in the industry.