STORY
A rebranding initiative was undertaken to position the company as a leader in driving digital transformation in the real estate industry, focusing on technology and user experience enhancement. A new logo and brand guidelines were developed, adopting a smart design suited for the digital era.
The corporate website was revamped with an improved UI/UX, making property searches more intuitive. A brand video was created to highlight the value of technology-driven home searching. Advertising promotions were executed through targeted digital marketing campaigns, effectively reaching the intended audience.