A rebranding initiative was carried out to maximize brand value as an environmental technology company. The messaging was refined to emphasize the company’s commitment to addressing environmental challenges, while content was expanded to clearly communicate its technological strengths.
Brand videos, promotional tools, and landing pages were also produced to visually convey the eco-friendly features of LIMEX materials, enhancing the brand’s appeal and clarity across all touchpoints.
TBM strengthened its branding as a company contributing to the resolution of environmental issues. To promote the adoption of renewable materials and recycling technologies, the company intensified its information dissemination and clearly articulated its corporate vision.
A marketing strategy targeting both B2B and B2C audiences was deployed. In particular, TBM focused on advancing partnerships with sustainability-oriented companies in the North American market, promoting its environmentally conscious material development. A market-specific concept for North America was formulated, and advertising campaigns along with exhibitions were used to visually highlight the appeal of TBM’s materials, increasing its presence and influence.