Suzuhiro Co.,Ltd.

STORY

A rebranding initiative was undertaken to modernize traditional kamaboko culture while enhancing brand value. The logo was refreshed, and brand guidelines were established, adopting a design that balances tradition with innovation.

The corporate website was redesigned to strengthen content highlighting the history of kamaboko and the craftsmanship behind its production, clearly defining the brand story. A brand video was produced to beautifully depict the manufacturing process and the dedication of artisans. Advertising promotions focused on targeted marketing for the food industry and the gift market, expanding brand reach and engagement.

APPROACH

SUZUHIRO embraces the concept of “expressing tradition and innovation through kamaboko,” blending over 100 years of craftsmanship with modern food culture. Its brand story highlights the use of natural ingredients in the production process and a commitment to sustainable food practices.

To engage younger audiences and international visitors, SUZUHIRO enhanced its marketing initiatives by offering experiences that showcase the richness of Japanese cuisine. By leveraging both digital platforms and physical stores, the company successfully expanded its reach and attracted new consumer segments.