STORY
A rebranding initiative was undertaken to strengthen the brand strategy centered on the fusion of digital creativity and technology, establishing a strong global presence. A new logo and brand guidelines were developed, adopting a design that balances trust and innovation as a technology company.
The corporate website was redesigned to clearly define key business areas such as product development, DX support, and global expansion, ensuring that the company’s value proposition is conveyed intuitively. A brand video was produced to visually showcase Sun*’s diverse teams and creative work culture. Advertising promotions focused on digital marketing strategies targeting corporate decision-makers driving digital transformation.