paidy

STORY

We supported the branding and market penetration of a buy-now-pay-later (BNPL) service for the Japanese market. This included developing localized messaging and brand guidelines to create a design that resonates with Japanese consumers. We optimized the corporate website for the Japanese audience and designed promotional campaigns and advertising strategies to enhance market engagement.

APPROACH

PAIDY offers a buy-now-pay-later service tailored to the purchasing behavior of Japanese consumers. Its brand story highlights a simple and convenient payment experience while strengthening partnerships with key players in the e-commerce industry. Through digital advertising and influencer collaborations, we successfully expanded brand awareness in the Japanese market.