overflow, Inc.

STORY

A rebranding initiative was undertaken to strengthen talent matching and freelance support. The logo was refreshed, and brand guidelines were established, adopting a simple yet trustworthy design.

The corporate website was redesigned with an improved UX/UI to enhance job visibility and increase matching accuracy. A brand video was produced to illustrate the future of work, highlighting the mutual benefits for freelancers and companies. Advertising promotions utilized targeted digital marketing strategies to effectively reach different audience segments.

APPROACH

OVERFLOW operates with the vision of “making flexible work more accessible,” providing a platform that connects freelancers with companies. Its brand story emphasizes not just job matching but also supporting career development for professionals.

By leveraging social media and blogs, OVERFLOW strengthened its content strategy, offering valuable career insights and fostering trust within the industry. These initiatives enhanced the platform’s credibility and expanded its influence in the freelance market.