Use Case

Money Forward, Inc.

  • Creating Visions
  • Building Brands
  • Going Digital
  • Connecting Experiences

STORY

A rebranding initiative was undertaken to strengthen competitiveness in the fintech industry while balancing brand trustworthiness and accessibility. Through the development of a new logo and brand guidelines, a consistent visual identity was established.

The corporate website was redesigned with an intuitive UI/UX, ensuring users could easily navigate and understand financial solutions. A brand video was created using a storytelling approach to illustrate how individuals and businesses can simplify and streamline financial management. In advertising promotions, targeted digital marketing campaigns were deployed, customized for different audience segments to maximize engagement.

APPROACH

MONEY FORWARD operates with the mission of “Moving money forward. Moving life forward.” by providing financial management tools for both individuals and businesses. Its brand story emphasizes not only the convenience of technology but also the goal of alleviating financial anxiety, strengthening trust with users.

To enhance engagement, the company leveraged social media and webinars to effectively communicate with its target audience, ensuring broader outreach and deeper user connection.

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