Laxus Technologies, Inc.

STORY

A strategic approach was developed to balance luxury and accessibility for a luxury bag-sharing service. The logo was refreshed, and brand guidelines were established to create an elegant and sophisticated image.

The corporate website was redesigned with a clear structure that effectively communicates how the service works and its benefits. A brand video was produced, showcasing how the service seamlessly integrates into users’ lifestyles. Advertising promotions were strengthened through social media ads and influencer collaborations, enhancing brand visibility and engagement.

APPROACH

LAXUS offers a luxury brand bag rental service with the concept of “making luxury more accessible.” Its brand story highlights the value of “enjoying a luxury lifestyle without the need to purchase,” presenting a new consumption style.

To enhance the user experience, a membership benefits program was introduced to encourage repeat customers. Advertising campaigns were launched with visually impactful and story-driven promotions, aimed at the target audience to increase brand awareness.