STORY
To highlight its uniqueness as a theme park brand, we executed a brand identity refresh. This included designing a new logo and brand guidelines to establish a cohesive visual presence. We revamped the corporate website with an intuitive content structure that effectively conveys the brand story.
For brand video production, we dynamically showcased the theme park’s attractions, integrating this into an advertising strategy aimed at increasing both domestic and international visitors. Additionally, to strengthen inbound tourism, we developed a dedicated concept for overseas audiences and implemented multilingual digital marketing initiatives.
APPROACH
Establishing basic policies for overseas markets (particularly Asia) and advancing localization strategies.
Huis Ten Bosch undertook a brand renewal to enhance its recognition as a theme park and attract new customers. The concept was refined to emphasize an entertainment-driven experience, supported by a promotional strategy integrated with social media.
A targeted marketing plan was developed for Asian and Western tourists, strengthening inbound-focused digital advertising and partnerships with travel agencies. Additionally, unique experience-based content was created for international visitors, solidifying the park’s position as a premier global tourist destination.
