HireRoo, Inc.

STORY

In the global talent recruitment market, we emphasize being a “trusted” platform for both job seekers and companies. By redesigning the logo and establishing brand guidelines, we strengthened brand consistency. Through the renewal of our corporate website, we enhanced UI/UX to ensure a seamless experience for job seekers. Additionally, we produced a brand video that visualizes the smooth matching process between job seekers and companies. In our advertising promotions, we leveraged digital ads to expand our reach into international markets.

APPROACH

Recruiting international talent in the Japanese market presents numerous challenges due to language and cultural differences. To address these issues, we established a brand identity that ensures both companies and job seekers can use the platform with confidence. By strengthening our brand story, we implemented targeted marketing strategies to effectively reach our audience. Additionally, we organized corporate briefings and webinars to enhance industry recognition and support businesses in adopting global talent.