Use Case

GENDA GiGO Entertainment Inc.

  • Creating Visions
  • Building Brands
  • Going Digital
  • Connecting Experiences
  • Moving Stories

STORY

To enhance brand value in the arcade industry, a rebranding initiative was implemented. This included a refreshed logo design and the development of comprehensive brand guidelines. The corporate website was revamped to clarify the brand story, while brand videos were utilized in advertising campaigns to visually convey the excitement of the entertainment experience.

APPROACH

GIGO rebranded itself as a next-generation arcade, envisioning the future of digital entertainment. To expand its customer base, the brand implemented promotions emphasizing interactive experiences. Through social media advertising and collaboration events, GIGO successfully attracted new users and increased brand awareness following its renewal.

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