STORY
A rebranding initiative was undertaken to clarify the social significance and vision of the company as a leader in regional revitalization. A new logo and brand guidelines were developed, adopting a design that reflects both deep local engagement and a vision for nationwide expansion.
The corporate website was redesigned to enhance content showcasing project achievements and connections with local communities, making these efforts more intuitive for users. A brand video was produced to visually communicate FOUNDING BASE’s role in driving regional transformation. Advertising promotions focused on strengthening partnerships with municipalities and businesses, further expanding collaborative initiatives.