FABRIC TOKYO Inc.

STORY

A rebranding initiative was undertaken to strengthen the positioning of the personalized custom suit brand by enhancing brand consistency. A new logo and brand guidelines were developed, establishing a refined and minimalist visual identity.

The corporate website was redesigned with an intuitive UX that allows users to easily grasp the value of custom tailoring. A brand video was produced to highlight the craftsmanship behind the suits, while advertising promotions focused on targeted digital marketing strategies to effectively reach the intended audience.

APPROACH

FABRIC TOKYO operates under the concept of “Fit Your Life,” offering a service that blends technology with traditional craftsmanship. Its brand story challenges the conventional suit culture, promoting the value of enjoying personalized fashion.

By integrating digital and physical experiences, FABRIC TOKYO created a seamless brand journey, connecting e-commerce with brick-and-mortar stores to deliver a new and engaging customer experience.