EVERING Co., Ltd.

STORY

To establish a dominant presence in the smart ring market, we developed a brand strategy that seamlessly integrates both functionality and fashion. This involved refreshing the logo and formulating brand guidelines to ensure a cohesive visual identity. Through the renewal of our corporate website, we clarified our brand message and strengthened our connection with users. Additionally, we produced a brand video and launched an advertising campaign that intuitively conveys the seamless experience of smart payments.

APPROACH

With the evolution of cashless payments, we have integrated the futuristic experience of “completing a payment with just one finger” into our brand, bringing innovation to users’ lifestyles. Adopting a design that aligns well with fashion brands, we revamped our corporate website to reinforce our brand story. Additionally, we accelerated brand awareness among our target audience through promotional campaigns leveraging social media.