DOORDASH

STORY

We supported the expansion of a food delivery service into the Japanese market by developing a brand message tailored to the local food industry. To align with Japan’s delivery culture, we implemented strategic marketing initiatives and launched domestic advertising campaigns, driving partner restaurant acquisitions.

APPROACH

DOORDASH positions itself as a food delivery service that connects restaurants with customers in Japan, emphasizing convenience and fast delivery. Through locally focused promotions, the company accelerated its establishment in the Japanese market.