BALMUDA USA

STORY

To expand BALMUDA’s designer home appliances into the U.S. market, we developed a comprehensive brand strategy. This included creating brand guidelines tailored for English-speaking audiences and implementing marketing initiatives aligned with the American lifestyle. By leveraging e-commerce platforms and social media advertising, we successfully enhanced brand awareness.

APPROACH

As a premium home appliance brand from Japan, BALMUDA has established its positioning in the U.S. market. Its brand story emphasizes the “fusion of design and functionality,” reinforcing its competitiveness in the high-end appliance segment. We strengthened branding efforts targeting key consumer demographics through strategic promotions.