We supported the localization strategy of the home-sharing platform **AIRBNB** for the Japanese market. This included developing brand guidelines aligned with local regulations and cultural norms, creating support content for hosts, and implementing targeted marketing initiatives. Additionally, we promoted community-driven campaigns to strengthen local engagement.
**AIRBNB** has established its brand position in the Japanese market as a platform offering a “new way to travel.” Its brand story emphasizes the experience of immersing in local culture and daily life, while prioritizing strong relationships with hosts. By strengthening partnerships with the tourism industry, AIRBNB also launched initiatives that contribute to regional revitalization.