Use Case

WOTA CORP.

  • Creating Visions
  • Building Brands
  • Going Digital
  • Connecting Experiences
  • Moving Stories

STORY

A rebranding initiative was undertaken to strengthen the credibility of the company as a provider of innovative water circulation solutions. This included a logo refresh and the development of brand guidelines, establishing a clean and forward-thinking brand image.

The corporate website was redesigned to clearly communicate the mechanics of the technology and its social impact, ensuring accessibility for a wide audience. A brand video was produced, envisioning a future where water resources are effectively reused, while advertising promotions targeted environmentally conscious consumers to maximize engagement.

Additionally, the company enhanced its presence at exhibitions by designing visually compelling booths that showcased its technological expertise and vision. The rebranding extended to the headquarters’ architectural design, incorporating elements that symbolize efficient water resource utilization, reinforcing the company’s identity and commitment to sustainability.

APPROACH

WOTA operates with the mission of “achieving sustainable water infrastructure” by developing compact water circulation systems. Its brand story highlights how technology can address the global water crisis, emphasizing its role in solving pressing environmental challenges.

To reinforce its social impact, WOTA strengthened collaborations with municipalities and disaster relief organizations, conducting real-world pilot projects to demonstrate the value of its solutions. At industry exhibitions, interactive booth designs were introduced, allowing visitors to intuitively grasp the brand’s vision and technological innovations.

Additionally, WOTA integrated reclaimed water utilization into its headquarters’ design, embodying the company’s commitment to sustainability through real-world application.

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