Use Case

WHILL Inc.

  • Creating Visions
  • Building Brands
  • Going Digital
  • Connecting Experiences
  • Moving Stories

STORY

To establish recognition as an innovative brand in the personal mobility market, WHILL strengthened its branding strategy. This included redesigning the logo and developing brand guidelines to ensure a consistent brand image. The corporate website was revamped with a design that clearly communicates the fusion of universal design and cutting-edge technology.

A brand video was produced to emotionally highlight the freedom and comfort WHILL’s mobility solutions provide. Advertising campaigns expanded beyond seniors and individuals with disabilities to also target urban dwellers and businesses, reinforcing WHILL’s position as a forward-thinking mobility brand.

APPROACH

WHILL envisions a society where everyone can move freely, developing mobility solutions that combine design and functionality. Its brand story positions WHILL not just as a means of transportation but as an integral part of one’s lifestyle.

To promote its use as an urban mobility solution, WHILL aligned with smart city initiatives, implementing strategic measures to enhance adoption. Strengthening partnerships with municipalities and businesses, the company expanded its presence in the B2B market, solidifying its role as a key player in the future of mobility.

BACK