Medii, Inc.

STORY

Medii had established a unique position as a platform that enables physicians to consult with medical specialists. However, it faced a communication challenge: the significance and societal impact of its work were not being effectively conveyed to external stakeholders.

In particular, audiences outside the medical field—such as investors, potential hires, and government entities—struggled to grasp the brand’s balance between deep clinical expertise and broader social contribution. The key challenge lay in expressing Medii’s innovative, startup-driven spirit without undermining the trust and care expected in the healthcare sector.

To address this, Medii undertook a full-scale rebranding, aiming to project both credibility and forward-thinking ambition. The new brand identity was designed to reflect the company’s role as a reliable yet pioneering force driving the future of healthcare communication.

APPROACH

The rebranding placed Medii’s social mission—”Ending isolation in healthcare”—at the core of its identity, going beyond the functional appeal of “consulting with specialists.”

From the logo and copy to the UI design, every element was unified under a tone that blends intellectual clarity with warmth. This cohesive brand world reinforces Medii’s position as a mission-driven company, not only delivering clinical value but also addressing systemic issues in healthcare through connection and empathy.