BLUE BOTTLE COFFEE

STORY

A rebranding initiative was carried out to strengthen the brand’s uniqueness as a coffee brand, focusing on unifying the brand experience. This involved the creation of a new logo and brand guidelines, adopting a minimal and refined design.

The corporate website was revamped to more clearly convey the brand story and sustainable initiatives. A brand video was produced, beautifully depicting the process from coffee production to extraction. Advertising promotions featured story-driven campaigns tailored to the target audience, enhancing brand connection and visibility.

APPROACH

BLUE BOTTLE promotes branding centered around craftsmanship and sustainability, with a focus on “pursuing the perfect cup.” Its brand story communicates the relationships with coffee producers and the commitment to environmental considerations, engaging consumers through initiatives that foster empathy.

By utilizing social media and physical stores, BLUE BOTTLE encouraged the formation of a community among coffee enthusiasts, strengthening brand loyalty and deepening customer connections.