We supported the market entry of the sustainable footwear brand Allbirds into Japan. Based on Japanese consumers’ growing awareness of environmentally friendly products, we localized the brand story and messaging to resonate with the market.
Additionally, we developed a strategic plan for both physical store expansion and online sales, ensuring a seamless introduction and strong market presence.
ALLBIRDS expanded its recognition in the Japanese market as a brand that “delivers comfort through natural materials.” Its brand story emphasizes environmentally conscious product development and a sustainable lifestyle, appealing to eco-conscious consumers.
Through local events and collaborations with influencers, ALLBIRDS effectively communicated its brand values, strengthening its presence and fostering deeper engagement with its target audience.