Talknote, Inc.

STORY

Talknote was initially recognized as an “internal social networking service” at the time of its founding. However, as the needs of the business world evolved, so did the platform—transforming into a service that plays a vital role in human resource and organizational management.

As it began addressing emerging challenges such as engagement-driven leadership and psychological safety, the existing brand identity struggled to fully convey the value Talknote was providing. This disconnect created a dilemma: despite the platform’s expanded capabilities, it continued to be perceived merely as a communication tool.

Feedback such as “it’s only seen as a chat app” or “it doesn’t resonate with executives” highlighted the urgency of redefining the brand to align with its true purpose and strategic potential.

APPROACH

At the heart of the rebrand, the message “Fostering emotional connection between people and organizations” was established to clearly position Talknote not as a mere tool, but as an essential infrastructure for management.

The UI and tone were refined to better resonate with executives and HR professionals, shifting away from a casual internal tool to a solution designed for leadership. Instead of focusing on conventional quantitative KPIs, the brand introduced a new value axis: the “visualization of emotion.” This approach carved out a unique and authentic position for Talknote, reinforcing its identity as a one-of-a-kind platform in organizational development.