STORY
To establish a new standard for urban mobility, we have combined a design that is “accessible to everyone” with branding that “seamlessly blends into the city.” To clarify our brand identity, we refined the logo and color palette while developing comprehensive brand guidelines. Enhancing intuitive UX/UI design, we created a seamless digital experience that ensures user confidence and ease of use. In our advertising promotions, we leveraged brand videos to visually highlight the appeal of this new mode of transportation.