lululemon

STORY

We supported the expansion of the Canada-based athletic wear brand LULULEMON into the Japanese market. By aligning branding with the local fitness and yoga culture, we developed marketing strategies tailored to Japan’s sports lifestyle. Additionally, we designed brand stores and collaborated with fitness instructors to enhance engagement and brand presence.

APPROACH

LULULEMON has expanded its recognition in the Japanese market as a brand that supports an active lifestyle. Its brand story emphasizes not just sportswear, but also “community connection” and “mindfulness.” Through local events and influencer collaborations, the brand successfully promoted its values and deepened engagement with its target audience.