STORY
To clearly communicate KURAND’s brand value, the first step was redefining the brand and refining its positioning within the craft sake market. With an eye on international expansion, we conducted market selection and analyzed regional consumer preferences to develop compelling brand stories tailored to each target audience.
To strengthen digital marketing, we optimized the e-commerce platform and social media channels, implementing a content strategy for international markets. These efforts maximized brand appeal and supported the expansion of recognition both domestically and globally.
APPROACH
KURAND had been growing as a brand that promotes Japan’s craft sake culture in collaboration with breweries nationwide. However, to further expand its market, it required brand strengthening and a strategy for international expansion.
Brady redefined KURAND’s brand identity and designed a market-specific strategy tailored to its target audience. By enhancing digital marketing efforts, we ensured a consistent brand narrative and facilitated outreach to new customer segments both domestically and internationally. As a result, KURAND successfully increased brand recognition and established a solid foundation for global expansion.
